Posted on July 08, 2020 at 12:00 PM
You might have used LinkedIn Ads, but did you EXPLOIT them to you advantage well enough?? This article tells you all about LinkedIn Ads and how to best use them.
Sponsored content on Linkedin can be of 5 types:
The formats and their implementation is simple and effective.
Ads on LinkedIn Feeds can be of 3 types:
All of these can be used to create brand awareness, generate leads and nurture realtionship at every stage of sales cycle, both on mobile as well as desktop.
What adds icing to the cake is that you can be very specific in your targeting crieteria by using LinkedIn Audience Network.
If you want to connect with your prospects prominently and in a personal manner then Dynamic Ads are for you. It has Convenience of using a template to creat the ad as it automatically. This option is for viewers on Desktop. They are ideal for:
Use Campaign Manager measure your spending success and also optimize your campaigns with different options such as background image, logos, images etc. Install insight tag on you website and use LinkedIn Conversion Tracking to get your conversion data.
Both of them are essentially the same thing. These help you:
Over and above you have the assistance of the Campaign Manager and LinkedIn Audience Network.
Text Ads are plain and simple ad format with the advantage of Pay Per Click or Cost per Impression pricing.
This is an employee engagement model. At times audience feel happy to read content from the employess rather than company posts which they perceive as a sales push. Company shares curated content with the employees. Employees share the content with their network there by maximizing the reach of the content. All this activity is monitored at the backend, giving important metrices about which content the employees like and which content resonates well with the audience.
The companies have the power to optimize and tweak the program at every stage for maximum output.
Listed below are some of the best practices for all the ad types discussed above:
Linkedin Ads are the best way to reach out to prospects in B2B segment. Hands Down..
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