Elaborated all Digital Marketing Channels for you to explore and make best use of: 2020

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by Shaleen - VP of Product Strategy, Marketing and Sales


Posted on June 17, 2020 at 12:00 PM


Digital Marketing is a formidable option to reach out to your targets in today’s age. In this article elaborates all available channels for your Digital Marketing Campaigns.

1. Search Engine Optimization (SEO)/ Organic Digital Marketing

Any entity seeking Digital Marketing will normally starts with a website. The websites try to rank high on SERP for specific keywords to get visibility of the audience on the search engines such as Google, Bing, Baidu, Yahoo, Yandex, Ask.com or DuckDuckGo.com.

Gaining visibility on search engines is also called Organic Digital Marketing. As there are similar website as yours, ranking higher on Search Engines needs efforts on Search Engine Optimization popularly called SEO.

2. Paid Search Marketing

Paid Search Digital Marketing Channel includes all the traffic that comes from paid ads on Search Engines. is all that traffic Any entity seeking Digital Marketing will normally starts with a website. This is also called Search Engine Marketing (SEM), Pay Per Click (PPC), Search Engine Advertising, Sponsored Listings.

Paid Search Traffic can come from:

3. Social Media Marketing

The social media digital marketing channel includes all website traffic that comes from social media networks such Facebook (Learn to make a impressive Facebook Business Page), Instagram, Google My Business, Google Plus marketing, LinkedIn Marketing, Youtube, Pinterest, Twitter, Yelp, FourSquare, Reddit, StumbleUpon, WhatsApp, Messenger, WeChat, QQ, Tumblr, Qzone, Tik Tok , Sina, Weibo, Baidu, Tieba, Viber, Pinterest, Line , Telegram, Medium, Digg, Snapchat, Tumblr, and more.

This traffic from social media platforms can be free organic traffic or paid advertisements. Paid ads let you target your prospects and reach them quickly globally…

4. Email Marketing

Digital Marketing is incomplete without Emails. Emails Types are:

All traffic that comes from such emails includes Email Digital Marketing Channel. To drive traffic from emails you need to have an Email List.

5. Content Marketing

The content marketing channel includes all website traffic that comes from your:

High quality content is the need of the hour. Good content builds reputation and drives traffic to your website. This is also useful to create a qualified email list.

6. E-Commerce Website and Classified Listings

E-Commerce and Classified Listings are one of the most important shopping/buying methods for services and goods. Prospects look for more information on your websites due to these listings. These E-Commerce Website and Classified Listings Channels generate lots of traffic to your website.

7. Affiliates Marketing

Affiliate Marketing can be an important channel for traffic to your website. Companies as big as Amazon have their own affiliate programmes. Popular affiliate marketing channels are:

Popular Cash Back website:

Popular Coupon sites:

Deal sites like:

Drop Shipping websites:

Referrals Marketing

The Referrals Digital Marketing Channel includes all website traffic that comes from everything else that’s listed above like Influencer Marketing, Bloggers. This happens because:

This can be a means to measure success of such campaigns and promotions.

Summary

Your Digital Marketing Channel selection will depend on you product/service, appetite to spend on ads and persona of your prospects. Work wisely as your success depends on this.


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