by Shaleen - VP of Product Strategy, Marketing and Sales
Posted on June 29, 2020 at 12:00 PM
Digital Marketing is the right way to target your prospects and there are no derth to Tools to choose from to make best use of your time and bandwidth. This article Lists Best Digital Marketing Tools that you will ever need in the year 2020.
All the Tools can be broadly listed under the following categories..
Each of these topics are elaborated below:
Omniconvert-An award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation and more..Paid
Google Analytics-Google Analytics is a web analytics service that tracks and reports website traffic inside the Google Marketing Platform.Free
Google Optimize-Google Website Optimizer is a free + paid website optimization tool that helps digital marketers by testing different combinations of website content.Free + Paid
Optimizely-Optimizely makes customer experience optimization software providing A/B testing tools, multivariate testing, enables personalization which may be used for making data-driven decisions used for serving online advertising.Free + Paid
VWO-Run A/B, multivariate and split URL tests with VWO TestingPaid
AB Tasty-AI-driven experimentation, personalization and product optimization platform to rapidly drive ROI and continuously deliver outstanding user experiences.Paid
Adobe Target-An Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. It provides both A/B and multivariate testing.Paid
Nelio AB Testing-Nelio A/B Testing is the most powerful and versatile conversion optimization service for WordPress. It helps you define, manage, and keep track of A/B Tests, combined with powerful and beautiful Heatmaps. It is also compatible with WooCommerce.Free
Appitimize-Apptimize is a Cross-Platform, an all-in-one tool designed to experiment, optimize, and manage feature releases across all of your digital touchpoints. Paid
Google AdSense-It's one of the best way to monetize your website by letting Google place ads on you website. Free
Google Ads-Place text ads, image or banner ads, mobile text ads or in-page video ads using Google Ads on Google Partner Networks, Google Display Network.Paid
Facebook Ads-Facebook ads are one of the best way of targeting users based on their location, demographic, and profile information especially because of the large user-base. Paid
Twitter Ads-Promoted tweets appear in the Twitter streams or Twitter search results of specific users giving more visibility. You can accomplish a single goal for your brand using multiple groups of tweets.Paid
Pinterest Ads-Pinterest ads are excellent way of getting your products and content in front of people as they search, browse and discover on Pinterest.Paid
Outbrain-Outbrain and Taboola have merged and share a mission and vision of helping people discover quality content online and become a competitior to Google, Facebook and Amazon who control 70% of the Ad spend.
LinkedIn Advertising-Reach your prospects via targeting on the world's largest professional networkPaid
Microsoft Advertising-Connect to your target audience with the Microsoft Search Network's large and unique audience.Paid
Amazon-Amazon is a great marketplace and because the competition on Amazon is cut-throat you might have to run ads on Amazon. With it's targeting features and rich reporting system you can fine-tune your strategy.Paid
Taboola-Outbrain and Taboola have merged and share a mission and vision of helping people discover quality content online and become a competitior to Google, Facebook and Amazon who control 70% of the Ad spend.Paid
YouTube-YouTube Ads offers a targeting platform called Find My Audience that enables you to target prospects who are most likely to buy by identify them by habits and interests.Paid
Revcontent-It's discovery platform allows publishers to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives.Paid
SEMRush-SEMrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 5000000 marketers worldwide.Paid
SE Ranking-Every SEO analysis and marketing tool you need on board.Paid
SimilarWeb-SimilarWeb provides web analytics services for businesses offering its customers information on their clients' and competitors' website traffic volumes, referral sources which include keyword analysis and demographics, and website "stickiness", as well as other features.Paid
Site Explorer by Ahrefs-Ahrefs' Site Explorer combines three powerful SEO tools in one interface - Organic traffic research, Backlink checker, Paid traffic research with competitior analysis.Paid
BuiltWith-Find out what websites are Built With helping in Competitior AnalysisPaid
Index ExchangePaid
MoPubPaid
OpenXPaid
PubmaticPaid
Rubicon ProjectPaid
SmaatoPaid
The Trade DeskPaid
Verizon MediaPaid
XandrPaid
AdformPaid
Amazon A9Paid
BrightRollPaid
Centro BasisPaid
CriteoPaid
Index ExchangePaid
QuantcastPaid
The Trade DeskPaid
VertozPaid
XandrPaid
Atlas SolutionsPaid
Bing AdsPaid
AdformPaid
AdTailyPaid
Advertising.comPaid
AdWordsPaid
ChitikaPaid
CriteoPaid
DoubleClickPaid
BaiduPaid
ExoClickPaid
Right MediaPaid
Rocket FuelPaid
ValueClickPaid
YashiPaid
ZedoPaid
Index ExchangePaid
MoPubPaid
OpenXPaid
PubmaticPaid
Rubicon ProjectPaid
SmaatoPaid
The Trade DeskPaid
Verizon MediaPaid
XandrPaid
AdformPaid
Amazon A9Paid
BrightRollPaid
Centro BasisPaid
CriteoPaid
Index ExchangePaid
QuantcastPaid
The Trade DeskPaid
VertozPaid
XandrPaid
Atlas SolutionsPaid
Bing AdsPaid
AdformPaid
AdTailyPaid
Advertising.comPaid
AdWordsPaid
ChitikaPaid
CriteoPaid
DoubleClickPaid
BaiduPaid
ExoClickPaid
Right MediaPaid
Rocket FuelPaid
ValueClickPaid
YashiPaid
ZedoPaid
Index ExchangePaid
MoPubPaid
OpenXPaid
PubmaticPaid
Rubicon ProjectPaid
SmaatoPaid
The Trade DeskPaid
Verizon MediaPaid
XandrPaid
AdformPaid
Amazon A9Paid
BrightRollPaid
Centro BasisPaid
CriteoPaid
Index ExchangePaid
QuantcastPaid
The Trade DeskPaid
VertozPaid
XandrPaid
Atlas SolutionsPaid
Bing AdsPaid
AdformPaid
AdTailyPaid
Advertising.comPaid
AdWordsPaid
ChitikaPaid
CriteoPaid
DoubleClickPaid
BaiduPaid
ExoClickPaid
Right MediaPaid
Rocket FuelPaid
ValueClickPaid
YashiPaid
ZedoPaid
vidIQ-Maximizing organic reach, building brand awareness on YouTube.
Social Blade-Work within Youtube to optimize and grow your channel.Free + Paid
This is a comprehensive list of Best Digital Marketing tools. Please leave your feed back on Twitter or Linkedin.