List of Best Digital Marketing Tools : 2020

by Shaleen - VP of Product Strategy, Marketing and Sales

Posted on June 29, 2020 at 12:00 PM

Digital Marketing is the right way to target your prospects and there are no derth to Tools to choose from to make best use of your time and bandwidth. This article Lists Best Digital Marketing Tools that you will ever need in the year 2020.

All the Tools can be broadly listed under the following categories..

Each of these topics are elaborated below:

A/B Testing

  • Omniconvert-An award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation and more..Paid

  • Google Analytics-Google Analytics is a web analytics service that tracks and reports website traffic inside the Google Marketing Platform.Free

  • Google Optimize-Google Website Optimizer is a free + paid website optimization tool that helps digital marketers by testing different combinations of website content.Free + Paid

  • Optimizely-Optimizely makes customer experience optimization software providing A/B testing tools, multivariate testing, enables personalization which may be used for making data-driven decisions used for serving online advertising.Free + Paid

  • VWO-Run A/B, multivariate and split URL tests with VWO TestingPaid

  • AB Tasty-AI-driven experimentation, personalization and product optimization platform to rapidly drive ROI and continuously deliver outstanding user experiences.Paid

  • Adobe Target-An Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. It provides both A/B and multivariate testing.Paid

  • Nelio AB Testing-Nelio A/B Testing is the most powerful and versatile conversion optimization service for WordPress. It helps you define, manage, and keep track of A/B Tests, combined with powerful and beautiful Heatmaps. It is also compatible with WooCommerce.Free

  • Appitimize-Apptimize is a Cross-Platform, an all-in-one tool designed to experiment, optimize, and manage feature releases across all of your digital touchpoints. Paid

Ads - Earnings

  • Google AdSense-It's one of the best way to monetize your website by letting Google place ads on you website. Free

Ads - Promotions

  • Google Ads-Place text ads, image or banner ads, mobile text ads or in-page video ads using Google Ads on Google Partner Networks, Google Display Network.Paid

  • Facebook Ads-Facebook ads are one of the best way of targeting users based on their location, demographic, and profile information especially because of the large user-base. Paid

  • Twitter Ads-Promoted tweets appear in the Twitter streams or Twitter search results of specific users giving more visibility. You can accomplish a single goal for your brand using multiple groups of tweets.Paid

  • Pinterest Ads-Pinterest ads are excellent way of getting your products and content in front of people as they search, browse and discover on Pinterest.Paid

  • Outbrain-Outbrain and Taboola have merged and share a mission and vision of helping people discover quality content online and become a competitior to Google, Facebook and Amazon who control 70% of the Ad spend.

  • LinkedIn Advertising-Reach your prospects via targeting on the world's largest professional networkPaid

  • Microsoft Advertising-Connect to your target audience with the Microsoft Search Network's large and unique audience.Paid

  • Amazon-Amazon is a great marketplace and because the competition on Amazon is cut-throat you might have to run ads on Amazon. With it's targeting features and rich reporting system you can fine-tune your strategy.Paid

  • Taboola-Outbrain and Taboola have merged and share a mission and vision of helping people discover quality content online and become a competitior to Google, Facebook and Amazon who control 70% of the Ad spend.Paid

  • YouTube-YouTube Ads offers a targeting platform called Find My Audience that enables you to target prospects who are most likely to buy by identify them by habits and interests.Paid

  • Revcontent-It's discovery platform allows publishers to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives.Paid

Competitor Analysis

  • SEMRush-SEMrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 5000000 marketers worldwide.Paid

  • SE Ranking-Every SEO analysis and marketing tool you need on board.Paid

  • SimilarWeb-SimilarWeb provides web analytics services for businesses offering its customers information on their clients' and competitors' website traffic volumes, referral sources which include keyword analysis and demographics, and website "stickiness", as well as other features.Paid

  • Site Explorer by Ahrefs-Ahrefs' Site Explorer combines three powerful SEO tools in one interface - Organic traffic research, Backlink checker, Paid traffic research with competitior analysis.Paid

  • BuiltWith-Find out what websites are Built With helping in Competitior AnalysisPaid

Programmatic Advertising

Ad Exchanges

Advertising network

Demand-side platform

Youtube Tools

  • vidIQ-Maximizing organic reach, building brand awareness on YouTube.

  • Social Blade-Work within Youtube to optimize and grow your channel.Free + Paid


This is a comprehensive list of Best Digital Marketing tools. Please leave your feed back on Twitter or Linkedin.