Types of SEO (Search Engine Optimization)

by Shaleen - VP of Product Strategy, Marketing and Sales


Posted on April 29, 2020 at 12:00 PM


While doing Digital Marketing, professionals come across various types of SEO terminology and find it rather confusing. This article has listed all types of SEO which the professionals come across. Each of the SEO types has a short description for your understanding.


Types of SEO

Organic SEO/Natural SEO and Non-Organic SEO/Artificial SEO

Organic SEO or Natural SEO refers to using techniques which help your website rank higher on the search engines organically. This takes more time to execute but yields longer term results.

Non-Organic SEO or Artificial SEO using paid techniques like PPC, paid Affiliate Marketing and paid Advertising. This helps websites rank higher on SERP quickly.

On-Page SEO and Off-Page SEO/Off-Site SEO

On-page SEO relates to the strategies to optimize a webpage on your website for higher SERP ranking. These factors are outlined in this On-page SEO checklist. This helps search engines understand the relevance of the content to the search query leading to appropriate search results.

Off-page SEO/Off-Site SEO techniques help strengthen the influence and relationship your website has with other websites and judging its authority and popularity. These factors are outlined in this Off-page SEO checklist.

Technical SEO

Technical SEO relates to technical aspects of the webpage and focuses on non-content elements of your website.

The strategies to improve technical SEO include

You can check aspects of technical SEO by using Alexa’s SEO Audit Tool.

Holistic SEO

Holistic SEO is a comprehensive term. It is a sum total of all aspects of SEO which needs to be implemented on a webpage which is good for the user experience, content quality, security of the website, readability, speed etc. This actually means that we should take into all aspects of SEO features.

Content SEO

Content SEO is a Type of SEO where we are focusing on the Content of the Webpage. Among all Types of SEO, content SEO ranks highest in the priority. All search engines love good content and thus ensuring your webpage has higher SERP. Content posted should be original, authoritative and should solve the query posted.

Ongoing SEO

SEO is not a one-time job. It needs to be reviewed at intervals to determine its efficacy. This is where the Ongoing SEO comes to picture. Your competitors change their strategy or Search Engines might change their algorithms and thus you need to work on the SEO Strategy and implementation at intervals. That’s Ongoing SEO.

Local SEO

If you want to rank your business in local searches of Google, Bing, Apple Maps and other search engines then Local SEO is the Type of SEO for you. The tips and tricks of Local SEO are different from other SEO techniques. This will help you get greater visibility in local Search results leading to more business. As per our survey 76% of the local searches lead to a sale. Thus, Local SEO is necessary for local business opportunities.

Mobile SEO

With the advent of smart phones, 50% or more of the searches on the internet are happening on mobiles. Even google throws different set of search results for the mobile users. That's why Mobile SEO is important.

It is recommended to use responsive web design, Dynamic servings and Separate URL for the users of mobile devices. Every website should have a strategy for mobile users as they are 50% of the market.

Black hat SEO, White hat SEO, Grey hat SEO/Gray hat SEO and Asshats SEO

Black hat SEO refers to using techniques and tricks to rank higher in SERP (Search Engine Ranking Position). These tips and techniques are prohibited by Search Engine Webmasters like Google’s Webmaster Guidelines or Bing's Webmaster Guidelines. If your site violates one or more of these guidelines, then search engines may take action against it. Once you have remedied the problem, you can submit your site for reconsideration. These techniques can be useful for in those situations where one needs to quickly higher ranking on the search engines like some upcoming events etc.

White hat SEO are those techniques which are not prohibited by search engine webmasters.

Grey hat SEO techniques are those which lie between White hat SEO and Black hat SEO like increasing the length of the old content, buying expired domains, using Private Blogging Networks, getting positive reviews etc.

Asshats SEO techniques are those which implement Black hat SEO without consent of the clients or taking money from clients in name of SEO without contributing to it.

Negative SEO

Negative SEO is about using Black hat SEO techniques on competitor’s website so that they fall on the SERP rankings by techniques like spammy backlinks or website hacking etc.


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